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SPCS

SOCIETY FOR PROMOTION OF COMMUNITY STANDARDS INC.

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Dominatrix Forklift ad ruled offensive by Advertising Standards Authority

February 19, 2013 by SPCS Leave a Comment

An ad for used forklifts featuring a ”sexualised and objectified” woman in dominatrix-like clothing has earned a South Island company a slap on the wrist from the advertising watchdog.

The ad featured the woman holding a heavy chain, with a forklift in the background. The text read: ”You know you’re not the first … But does that really matter? Used Forklifts.”

The Advertising Standards Authority [ASA] has upheld a complaint that the ad was offensive, saying the advert used inappropriate sexual appeal.

The Advertising Code states products cannot be promoted through the use of exploitative or degrading sexual images, especially if the product is completely unrelated to such images, as was the case here.

The complainant said it was ”just offensive to see that women’s bodies are used to sell a service that clearly targets men”.

”It becomes a sort of attention-seeking behaviour that is in many ways detrimental to how all women are viewed,” the authority was told.

The advertiser, Independent Forklifts, said the campaign had been running for three years without complaint.

It also stated if the Jockey campaign featuring All Black Dan Carter in his underwear was acceptable, its imagery must be as well.

The Complaints Board said the Jockey ads were different as the product being sold was underwear.

The watchdog also said as the advert was on a vehicle, it would be highly visible to the general public, including children, rather than just its presumed target market of adult men.

If a complaint to the authority is upheld, the advertiser is asked to remove the ad, though there is no punishment.

Source: Fairfax News NZ. 

Saucy forklift as deemed offensive. Story by Olivia Wannan. 19 February 2013.

http://www.stuff.co.nz/business/industries/8322044/Saucy-forklift-ad-deemed-offensive

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Filed Under: Censorship, Enforcement Tagged With: Advertising Code, Advertising Standards Authority, ASA, degrading sexual images, dominatrix, exploitative sexual images, Independent Forklifts, sexualised and objectified

Porn research awarded $790,000 by Marsden Fund

November 25, 2011 by SPCS Leave a Comment

Auckland researchers have been awarded almost $800,000 to study pornography. The $790,000 study by Auckland University staff will look at how it affects viewers and its impact on society. The research will include studies on young men and women, an art exhibition, an interactive website and a public symposium. The project is one of 88 nationwide to receive a slice of $53.8 million handed out in Marsden Fund Grants last month. Marsden Fund Council chairman Professor Peter Hunter said a scientific study of the impact of pornography on vulnerable members of society “in the age of easy availability” was extremely important.

http://nz.news.yahoo.com/a/-/top-stories/12004926/porn-study-grant-worth-790-000/

Comment: One of the objects for which the Society for Promotion of Community Standards Inc., (“SPCS”) was established was to focus public attention on the harmful nature of pornography. For the purposes of section 3 of the Films, Videos, and Publications Classification Act 1993 (“the Act”), “a publication is objectionable if it descibes, depicts, expresses, or otherwise deals with matters of sex, horror, crime, cruelty, or violence in such a manner that the availabliity of the publication is likely to be injurious to the public good.”

The Act recognises that children and young persons, in particular, are vulnerable to the harmful effects of exposure to pornography – hence age restrictions are imposed by the censors on poronographic publications and others are banned. The “extent and degree to which, and the manner in which the publication depicts…  sexual conduct of a degrading or dehumanising or demeaning sexual conduct” is one criterion used to determine whether or not it is to be classified objectionable.

Family First NZ, a charity registered with the Charities Commission, has also been at the forefront of highlighting the offensive nature of hardcore pornograhy and documenting how it is injurious to the public good.

Denise Richie, director of Stop the Demand Foundation, another charity registered with the Charities Commission, put it this way, in her submission to the Advertising Standards Authority (ASA) , as part of  her complaint against a “mobile billboard” displayed prominently in a public place – promoting the Erotica Lifestyles Expo:

“The image is designed to simulate a woman with her fingers in her [******] It is standard Steve Crow fare, with its focus on dehumanising women and reducing them to their genitalia”. (ASA decision dated 14/09/2010 concerning complaint 10/448).

(Eden Digital Ltd, directed up until recently by John Malcolm Carr, which owned the license for Erotica Lifestyles Expo, was put into liquidation on 22 November 2011).

The Society (SPCS), as part of its objects, seeks “to support freedom of expression which does not injure the public good by degrading, dehumanising or demeaning individuals or classes of people.” Hardcore pornography has the effect degrading, dehumanising and demeaning women. Its negative impact on viewers of such material has been well-documented in the literature.

 

 

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Filed Under: Censorship, Human Dignity, Pornography Tagged With: Advertising Standards Authority, ASA, Charities Commission, Eden Digital Ltd, Erotica Lifestyles Expo, impact of pornography, John Malcolm Carr, liquidation, Marsden Fund Grants

Naked Woman Billboard ruled unnacceptable – NZPA

August 11, 2010 by SPCS Leave a Comment

NZPA 11/00/2010

The billboard image of a naked woman on all fours with a large arrow provocatively placed below her and preceded by the words “entrance this way” was an unacceptable way to advertise the Erotica Lifestyles Expo, the Advertising Standards Authority decided.

The Erotica Expo, promoted by [the hardcore porn company] Eden Digital and its former director, porn tycoon Steve Crow, is an adult entertainment convention held annually. Steve Crow resigned from the company in May. [John Malcolm Carr has remained on as its sole director]. 

http://www.stuff.co.nz/national/4011581/Naked-woman-billboard-ruled-unacceptable 

[Read more…]

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Filed Under: Censorship, Pornography Tagged With: Advertising Standards Authority, ASA, billboard, Eden Digital, Eden Digital Ltd, Erotica Expo, Erotica Lifestyles Expo, John M Carr, John Malcolm Carr

Steve Crow now claims offensive Erotica Expo billboard was stolen

April 27, 2010 by SPCS Leave a Comment

PORN KING SOUNDS OFF OVER FLIERS: Jonathan How and Lee Matthews The Manawatu Standard 27 April 2010

Commercial rivalries boiled over outside the Erotica Expo at the weekend, as porn king Steve Crow and a Palmerston North sex shop owner clashed over the handing out of fliers. The R18 Shop owner Gordon Arcus was giving out fliers about his shop outside the Convention Centre-held expo at 1pm yesterday, when Mr Crow and two staff members approached him. [Read more…]

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Filed Under: Crime, Pornography Tagged With: Advertising Standards Authority, billboard, Erotica Expo, Jono Naylor, Manawatu Standard, Mayor, Palmerston North, Porn King, R18 Shop, Steve Crow

Steve Crow forced to remove offensive sleazy Erotica Expo billboard

April 26, 2010 by SPCS 1 Comment

Palmerston North Mayor Jono Naylor ordered the billboard outside the Erotica Lifestyles Expo held at the Palmerston North Convention Centre (23-25 April) to be removed after a complainant pointed out to him that the IMAGE on the billboard had previously been deemed “offensive and inappropriate for display on outdoor media, such as billboards” in a 2005 decision issued by the Advertising Standards Authority. [Read more…]

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Filed Under: Pornography Tagged With: Advertising Standards Authority, ASA, billboard, Convention Centre, Erotica Lifestyles Expo, Jono Naylor, Manawaru Standard, Pamrerston North Mayor, Porn Free Streets, Steve Crow

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